For the international community, the business is an activity that can not be separated in the day-to-day activities. Not saturate the businessmen to promote and expand their business in order to make a profit as possible. Ranging from emerging superpower to do business for their livelihood. Similarly, the Indonesian who does not want to compete with other developed countries.
In Indonesia, the business development advanced rapidly along with the development of technology and information. Ranging from the traditional business and business on-line. Even the market share of on-line business and the wider course can earn maximum profit though some people doubt the quality of the products offered on-line.
However, among businesses that generate profits, there are still a lot of businessmen who ignore good business ethics, such as not paying attention to customer satisfaction with the products sold.
Indeed, business ethics should be embedded in the soul of the business, because with good business ethics is not only profit but only gained satisfaction and keloyalitasan konsumenpun be found also. To that end, the businessperson should know what things are allowed to do and what not to do by a businessman.
In this paper, we will elaborate further on business ethics that should be done by the businessmen.
Definition of Ethics
The word ethics comes from the Ancient Greek "ethikos" meaning arising from habit. Ethics includes the analysis and application of a concept such as good, bad, right, wrong and responsibility.
Below is a definition of ethics according to experts:
© According to the Dictionary of Bhs. Indonesia (1995) Value Ethics is about right and wrong that followed a group or society
© According Maryani & Ludigdo (2001) "Ethics is a set of rules or norms or guidelines that govern human behavior, whether that should be done and who should be left that embrace by a group or class of the public or the profession"
© According to White (1993) ethics is a branch of philosophy that deals with moral goodness and evaluate human action.
From the definitions that have been expressed above, it can be concluded that ethics is a guideline that govern human behavior and assess, whether the behavior to be abandoned, and the behaviors that should be done.
However, ethics is usually closely related to the moral way of relating to one's life by doing good deeds and avoiding bad actions.
Ethical and moral containing the same sense, however, in the day-to-day activities there is a difference. Moral judgment is more to be done, while the mean ethics review system values take effect.
Business Definition
In economics, business is an organization that sells goods or services to consumers or other businesses, for a profit.
However, historically the language of business Inggrisbusiness, busy from the word which means "busy" in the context of individual, community, or society. In that sense, busy with activity and profitable work. Sources: According Steinford (1979): "Business is all those activities INVOLVED in providing the goods and services needed or Desired by people". In this sense as a business activity that provides goods or services needed or desired by the consumer.
Definition of business ethics
Definition according to experts:
© According to Brown and Petrello (1976) Business Ethics: "Business is an institution roomates produces goods and services DEMANDED by the people". Which means that the business is an organization that produces goods and services needed by the community. If the needs of the community increases, the agency will also increase business development to meet those needs, while gaining profits.
© According to Velasquez (2005) Business ethics is a specialized study of the moral right and wrong. This study concentrates on moral standards as applied in policies, institutions, and business conduct.
Thus, it can be concluded that business ethics is the study of formal standards and how the standards are applied to the system and the organization of modern society that is used to produce and distribute goods and services and applied to people who are in the organization
Ethics is Good Business
Things - things that must be considered in creating a business ethics are:
1. Self-control, self-control must be embedded in the souls of good businessperson. With the self-control, the business will be run in accordance with what is expected.
2. The development of social responsibility (social responsibility), in addition to self-control, responsibility is the most important thing in the business world. Without responsibility, the business will not be in accordance with what is expected, not maximum profits and consumer loyalty will decrease.
3.Keep identity and not easy to be swayed by the rapid development of information and technology
4. Create healthy competition, as a good businessman, does not need to commit fraud or other acts which are not in accordance with business ethics. Thus, healthy competition is very necessary for every business.
5. Applying the concept of "sustainable development"
6. Avoiding the nature 5K (Katabelece, collusion, connection, collusion, and the Commission)
7. Able to state that right is right
8. Foster mutual trust between groups and factions of the powerful businessman down
9. Consistent and consistent with the rules that have been agreed
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